Everything you do by hand, someone already automated.
Automate Like Crazy is an honest map of the automation era: what AI systems can actually do for a business, what they really cost, and what breaks. Written by someone who has been automating things since 2004.
Get the book on AmazonRead it in one eveningKindle $9.99, free to read on Kindle Unlimited. Paperback $19.99, 134 pages.
Out now on Amazon in every marketplace.
On a Tuesday in February 2026, software stocks lost $285 billion in one session.
Three days earlier, AI agents had been released that could do the work those companies sold software to organise. The market did the arithmetic over a weekend. Most business owners still have not.
Around the same time, a healthcare company cancelled a $600,000-a-year Salesforce contract after building its own CRM in two months, by describing what it wanted to an AI and correcting what came back.
Two things got cheap at the same time: making content, and making software. Between them, they changed what one person can do with a business.
The gap between companies that understand this and companies that do not is currently the widest competitive advantage available to a small operation. This book exists to put you on the right side of it.
Not a manual. Not fifty recipes. A map.
Three promises, straight off the cover.
What it actually does
Real systems in real companies: 600 firms' books processed daily with a human click of approval, ad accounts that generate and test their own creative, agents that answer customers with their actual order in front of them, voice agents that call leads who asked to be called.
What it really costs
Every price quoted at the tier you would actually use, with the failure rate included. AI video is not "pennies": a usable fifteen seconds on a flagship model is about $27. You will read the honest arithmetic here before you learn it from an invoice.
What breaks
The chapter nobody else writes. Including the true story of a server fleet that healed itself so well it hid a crypto-mining attack for three days while reporting success the entire time. Finding it took a minute. Deciding to look took three days.
Written by someone who did the work. For 27 years.
Not discovered last month. Lived through three eras of it.
Gets online at sixteen and spends five years playing Quake competitively, learning exactly where wasted motion hides.
youshareit.com, built in 48 hours. Grows to ~16 million users on automated distribution, then sells it.
fliiby.com. Eight years, ~250 million visits, promotion run almost entirely by machines. Shut in 2015: YouTube won.
Co-owner of Tummy Games. A template pipeline ships 100+ games in ten years for Voodoo, Supersonic and Homa: 100M+ players. Still running, still shipping.
Runs ApexAPI, Chat33, Publitio (70,000+ users) and builds automation for companies through AutomateLikeCrazy.
Everything that survived those 27 years, in around 130 pages you can read in an evening. Including the failures.
Inside the book
The Two CollapsesWhy making content and making software got cheap at the same moment, and why automation stopped needing every case written out in advance.
What Is Possible NowContent that makes itself. Ads that run themselves. Conversations that never sleep. The back office disappearing. Selling while you sleep. All with live systems behind them.
How You Actually Do ItPicking tools honestly (Zapier vs Make vs n8n, with the billing math), building your first machine end to end, and what breaks and what it costs.
Where This GoesThe next two years, what stays human, and exactly what to do in your first thirty days.
Get Automate Like Crazy
Two editions, same book. Both on Amazon, out now.
Kindle edition
- Reads on Kindle, phone, tablet or browser
- Included with Kindle Unlimited at no extra cost
- Around 130 pages, read it in one evening
Paperback
- 134 pages, 6 x 9 inches, matte cover
- Printed and shipped by Amazon
- The one to mark up and hand to someone
No email required, no funnel to walk through, nothing to sign up for. It is a book on Amazon. Buy it, read it in an evening, and decide for yourself.
No countdown timer on this page.
No "only 3 copies left" of a digital file. No "this offer disappears forever" on a page that looks the same tomorrow. The book has a whole chapter on systems that quietly lie to their owners. Its own page is not going to be one of them.
The honest pitch is simply this: if you run a business and you do not yet understand what automation can do for it, this is the fastest honest way to find out. If the book is not worth your evening, Amazon takes a Kindle return within seven days and gives you your money back, with no involvement from me.
The third option
Or you can build it with someone who has done it before.
Chapter 12 of the book ends with an honest decision table: build it yourself, buy something off the shelf, or bring in someone who has built this before. All three are legitimate answers. The third exists because the build is the cheap part, and month seven is the expensive part.
Everything on this page so far is the same choice at different depths. How much of it do you want to do alone?
AutomateLikeCrazy is that last one. It is not an agency that takes your processes away and rents them back to you. I help companies build automation systems they own, and then help make sure those systems are still telling the truth a year later.
What that looks like
- Building, hands on, alongside whoever you have
- Advising: which four of the twenty things you could automate are the ones actually worth doing
- Sitting where it gets decided: an outside Chief AI Officer, an advisor, a board seat
It is probably not for you if
- You want one project delivered and then goodbye
- Nobody in the business can describe the process yet
- What you want automated is worth less than it costs to run
In any of those cases the book serves you better and costs a fraction of a meeting. I would rather tell you that now than three weeks in.
Why there is no price on this page
I have quoted a real number for everything else in this book, down to what fifteen seconds of AI video actually costs. I am not quoting one here, and it is for exactly the same reason: it would not be honest. A two-week build and a two-year seat at a board table are not the same product, and anybody who hands you a price list for this kind of work has not understood the work.
Tell me what you are trying to automateI run four companies and co-own a game studio. My attention is the constraint, not my availability, so I take on a small number of outside engagements at a time. If I do not think I can move the needle for you, I will say so in the first conversation.
Nemanja Divjak
Founder of Nitrotech and co-owner of Tummy Games, a studio still shipping today, whose hundred mobile games (Volley Beans, Slice It All, Pancake Art, Farm It! on Apple Arcade) have passed 100 million players. Building automation since 2004: from forum scripts and bot networks, through a game production pipeline, to AI systems running today inside real companies.
He operates ApexAPI (one key for text, image, video, voice and web data), Chat33 (social publishing and conversations), Publitio (media platform, 70,000+ users), and builds automation for clients through AutomateLikeCrazy.
He publishes working automations and free templates on YouTube: @AutomateLikeCrazy.